RIZZUTO

THERESA

your creative communications & brand partner

As a creative communications consultant and digital marketer with over 10 years of experience, I specialize in crafting meaningful visual storytelling in the conservation, environmental, and visual art sectors. My approach emphasizes active listening, social-first strategy, and authentic communication, transforming complex ideas into clear, compelling content. From brand development to video production and editing, I provide strategic communications solutions to non-profits and businesses, with a devoted focus on supporting values-driven organizations.

This portfolio website represents a sampling of my most meaningful work spanning the past decade, both in a professional capacity from my full-time work at Spoonflower, my freelance work for a variety of clients, graduate work and passion projects (AKA the fun stuff). Have a look around, and don’t hesitate to reach out to chat further about any aspect of my work. Thanks for being here!

Areas of Expertise

    • Content production & filming

    • Social-first video editing

    • Social media caption writing

    • Social media scheduling

    • Infographics and other graphics creation

    • Logo design

    • Brand voice

    • Brand values brainstorm

    • Brand kits

    • Social Media + newsletter graphics

    • Style guide creation

    • Mood board creation

    • Props & styling

    • Shot list creation and photoshoot production

    • Visual branding consistency audits

    • Newsletter writing

    • Taglines

    • SEO-driven blog article writing

    • Web copy

    • Content brainstorming

    • Customized editorial calendar creation

    • Accessibility guidance and recommendations

    • Data aggregation and analysis

    • Customized insights and recommendations

LET'S WORK TOGETHER

LET'S WORK TOGETHER

30 minutes to transformation

If you’re on a mission to create impactful, social-first brand campaigns that resonate with your target audience, I’d love to help.

Embark on a transformative 30-minute discovery call with me, where we'll delve into the heart of your business. Together, we'll pinpoint the areas where you crave that extra spark, whether it's in communications, social media, graphic design, brand development, or overall content planning.

Meet Theresa

When I was a child, I could not stop drawing and writing. In the fifth grade, I won a contest to design my elementary school’s mascot: a dolphin, and in that moment a lifelong passion for the visual arts was born. All grown up and based in Durham, NC, I'm now a freelance digital communicator, designer, and the owner of Tailorbird Creative. With over a decade of experience serving highly-engaged communities for large e-commerce brands, small businesses and non-profit organizations alike, I’ve spent my career honing my craft for combining compelling copy, creative and audience insights. I love to both strategize at a high level and roll up my sleeves to do production work, infusing imagination and whimsy into all of my projects.

My journey has included getting my degree in graphic design at UNCG, and 10 years later expanding my expertise at UNC-Chapel Hill to earn a Masters Degree in Digital Communication. This background enables me to combine my love of writing, design, and high-level strategic thinking to guide brands and businesses with an intuitive and creative lens.

I’m also an Enneagram 7, bird nerd, and pasta granny at heart. My favorite things to do are walking along the river with my dog Olive, going out birding, stewarding my little corner of land in Durham, and spending time on my artistic hobbies.

Testimonials

  • From the minute Theresa started volunteering with New Hope Bird Alliance, she changed our chapter for the better.  Theresa had new ideas and positive energy to create better outreach materials that were more impactful and engaging.  I love her ideas and artistic expression.  When we changed our name, she had the knowledge and expertise to help us through creating a new logo.  We had hired a design person, who frankly didn't listen to the Board's concerns.  Theresa took over the process, listened to everyone's inputs and created a logo that we love.  Even with a full-time position, she finds ways to help the organization and her passion for birds and the environment is clear.

    -Barbara Driscoll, former President of New Hope Audubon & current Co-Chair of the Bird Friendly Habitat Committee; retired Physical Scientist for the Environmental Protection Agency

  • Theresa took on leadership of our non-profit’s Media and Communications committee about 18 months ago and doubled or tripled our visibility and accessibility since then. She creates and publishes a content-rich, concise and visually appealing bi-weekly membership newsletter, and has established our active presence on Instagram. These efforts helped double our membership numbers. She rescued a floundering logo and tagline process and is now leading a significant re-branding effort in our organization. She is creative, reliable, and knowledgeable.  

    - Carol Dukes Hamilton, MD, Emeritus Professor, Duke University, President, New Hope Bird Alliance

  • Theresa was great to work with. I gave her a logo design project with little to no direction and she created a wonderful array of choices for my client! They were so impressed, several staff members sent me a personal message of appreciation. I would certainly hire her again!

    -Laura Naylor, Partner, Power Advertising

  • Theresa has created a powerful media outreach program for our organization. She is a careful listener and has the ability to move ideas into action in the work she does.  Her writing, oral communication, and graphic arts skills are exemplary.  Her positive attitude and can-do spirit are a joy.

    -Mary George, Secretary, New Hope Bird Alliance

  • As our organization’s Chair for the media and communications committee and Board of Directors member, Theresa enthusiastically became engaged in her work. Her thoughtful ideas and thorough recommendations yielded more complete and concisely written, verbal and digital marketing efforts.

    Theresa made a significant contribution to our organization’s name change process and subsequent logo change, navigating a challenging collaboration with outside vendors.

    Our bi-weekly newsletter content and communications have significantly improved through Theresa’s direction.

    -Cathy Rodrigues, MSW

  • Theresa Rizzuto is the absolute QUEEN of content marketing and strategy backed by her empathetic, thoughtful, and customer-first approach. During our time working together at Spoonflower, Theresa encouraged our team to think creatively, and with accessibility in mind. She was informed and intentional in how we maintained brand voice and experience across many creative audiences and channels. Just as importantly, Theresa inspired the inclusive nature of our brand partnerships to span abilities, backgrounds, and perspectives. That moral ethos is also invested back into her team, respecting each teammate’s input and making sure all voices are heard.

    Theresa is a heartfelt and genuine marketer, a creative community cheerleader, and an imperative member of brand strategy.

    - Laurie Shipley, Email Marketing Manager, Lulu Press Inc.