New Hope Bird Alliance

New Hope Bird Alliance is the local Audubon Chapter serving Durham, Orange and Chatham Counties and an all-volunteer 501 (c)3 organization for which I serve on the Board of Directors as Communications Chair.

Services: Logo design and brand development. Communications & media strategy. Newsletter development and publishing. Graphic design, short-form video production, editing, copywriting & publishing.

Social Media Graphics & Copywriting

  • Instagram graphics: Top 5 Spring Tasks for Birds

  • Instagram graphics: Native Plant Week Education

  • Social Media graphic: Events Schedule

  • Instagram graphic: Bird Outing

  • Social Media graphic: Leave Your Leaves

Short-form Video

Brand Development: New Hope Bird Alliance Name Change

In May of 2024, we rebranded our organization and changed our name From New Hope Audubon Society to New Hope Bird Alliance. I designed our logo and brand kit, and had a leading role in our digital rebrand efforts across platforms.

  • Logo design

Communication Strategy: Name Change Campaign

Strategic communication meets graphic design in this series of social media carousel-style posts capturing quotes from our community members who supported our name change campaign. The goal was to persuade members of our community to vote "yes" to ou

Strategic communication meets graphic design in this series of social media carousel-style posts capturing quotes from our community members who supported our name change campaign. The goal was to persuade members of our community to vote "yes" to our name change initiative in the spring of 2024.

namechangequotes.png
on May 2nd, 2024, the New Hope Audubon board of directors called for a membership vote to change our name to New Hope Bird Alliance. I crafted frequently asked questions from our members to help educate our community about the vote.

on May 2nd, 2024, the New Hope Audubon board of directors called for a membership vote to change our name to New Hope Bird Alliance. I crafted frequently asked questions from our members to help educate our community about the vote.

Newsletters

Content development, copywriting & publishing for our bi-weekly newsletter.

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NC Audubon Summit Merch